Curious, intuitive, relentless and obsessed about consumer behaviour.
Having spent nearly 5 years in advertising, I have gained a rich understanding about branding, marketing, strategy and market research. I have worked with clients from multiple industries including hospitality, healthcare, construction, infrastructure and fmcg over the years.
I aim to be an integral part of great communication work that solves big brand problems.
Interests: Market Research, Account Planning, Marketing
PROFESSIONAL EXPERIENCE:
Currently working as a Associate Brand Leader at McCann.
Previously worked as:
Sr. Account Manager / Planner / Client Servicing Executive | Marshmallow (Creative division of Metieta Advertising Private Limited)
Marketing Executive | Forever Jewels
• Responsible for carrying out ATL/BTL branding activities for the brand in the allotted budget
• Oversee activities and events done Pan India to increase the footfalls and generate greater revenue
• Conceptualize and implement in-store branding and visual merchandising guidelines and execute VM elements for activation, communications designs
• Analyzing competitors’ processes and strategies
• Develop and communicate marketing briefs and liaise with PR, advertising, event management and creative agencies for activation, communication design etc.
• Develop and communicate marketing briefs and liaise with PR, advertising, event management and creative agencies for activation, communication design etc.
• Analyzing figures related to sales, footfalls, conversion & spent patterns to gauge level of success of marketing strategy and to explore the need of alternative strategy
Account Executive | MSL Group
• Responsible for servicing clients by understanding and evaluating their advertising needs and plan & execute a communication strategy
• Managed and handled branding activities for Radisson Blu, Ahmedabad adhering to strict brand standards, delivering over 500 artworks
• Managed ATL and BTL communication for clients in healthcare, construction & education industry
• Conducted secondary research activities, competition mapping, ideate
• Made pitch presentations, along with agency colleagues, to try to win new business for the agency
Education
2009 – 2011 Devi Ahilya Vishwavidyalaya (MBA, Marketing, Finance)
2013 – 2013 IAMAI (Certificate course in Digital Marketing)
2005 – 2008 St. Xavier's College (B.Sc, Zoology)
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